Asianet USA is a subsidiary of Asianet Communications Ltd, India who are one of
the leaders in the Television broadcasting business. Asianet USA has been
progressively growing under the leadership of Mr. Kunniyur Madhavan CEO of
Asianet USA. The company's main services are distribution of the Asianet's TV
Channels from India in the United States. In partnership with Globecast WTV,
the company has successfully provided Digital Broadcasting Solution to
its Customer's in the United States. The Company has mainly focused on
Customer's Immigrating from India whose native tongue is Malayalam. The
Company has also focused on content production in the United States there by
generating Advertisement Revenue.
Asianet USA presently has 8000 plus subscribers and growing. Growth in Asianet
USA's customer base will be created in the following ways.
Asianet USA partnered with Globecast and other ethnic channel has provided a
package which is price wise very attractive compare to the competitors.
Asianet USA will reduce the initial cost to the Customer on Equipment and
Installation by absorbing the cost and making the Customers signing long term
Contracts. This will help attract more Customers and retain Subscribers.
A relatively small advertising budget will be invested into a Yellow Pages
advertisement and a direct mail postcard campaign to the database of customers
that Asianet USA has compiled over the last several years. The company will also
network with other paper media providers. To attract the techies, a website has
been developed and customer service is provided through email.
The immediate vision of Asianet USA is to build the subscriber base by adding at
least 3000 subscribers per Annum through DBS. The leaders of the company know
that this endeavor will require an extensive time commitment to ensure that the
business achieves very high quality standards, as well as the volume of customers
needed to achieve profitability. The diversified thinking of the leaders of the
company will allow for expansion in the future. Also, the growing Ethnic
Immigrant Population in the United States will contribute to the Company's