Asianet USA is a subsidiary of Asianet Communications Ltd, India who are one of the leaders in the Television broadcasting business. Asianet USA has been progressively growing under the leadership of Mr. Kunniyur Madhavan CEO of Asianet USA. The company's main services are distribution of the Asianet's TV Channels from India in the United States. In partnership with Globecast WTV, the company has successfully provided Digital Broadcasting Solution to its Customer's in the United States. The Company has mainly focused on Customer's Immigrating from India whose native tongue is Malayalam. The Company has also focused on content production in the United States there by generating Advertisement Revenue.

Asianet USA presently has 8000 plus subscribers and growing. Growth in Asianet USA's customer base will be created in the following ways. Asianet USA partnered with Globecast and other ethnic channel has provided a package which is price wise very attractive compare to the competitors. Asianet USA will reduce the initial cost to the Customer on Equipment and Installation by absorbing the cost and making the Customers signing long term Contracts. This will help attract more Customers and retain Subscribers. A relatively small advertising budget will be invested into a Yellow Pages advertisement and a direct mail postcard campaign to the database of customers that Asianet USA has compiled over the last several years. The company will also network with other paper media providers. To attract the techies, a website has been developed and customer service is provided through email.

The immediate vision of Asianet USA is to build the subscriber base by adding at least 3000 subscribers per Annum through DBS. The leaders of the company know that this endeavor will require an extensive time commitment to ensure that the business achieves very high quality standards, as well as the volume of customers needed to achieve profitability. The diversified thinking of the leaders of the company will allow for expansion in the future. Also, the growing Ethnic Immigrant Population in the United States will contribute to the Company's success.